Skip to main content

Back to the Future's Best Scenes

Nissan Presents...a Big Death Star in The Big Apple.

and a helmet, too. Or two. 






NEW YORK – As a continuation of an extensive collaboration with Lucasfilm Ltd. in support of "Rogue One: A Star Wars Story," Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience to consumers visiting the Nissan booth at the 2017 New York International Auto Show. The activation launches in Gotham City following the Blu-ray™ and Digital HD release of "Rogue One: A Star Wars Story" on April 4. 

"After hosting an extremely successful 'Rogue One: A Star Wars Story' consumer experience at previous auto shows, we felt it absolutely necessary to host an encore experience in New York," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "In response to our alliance with Lucasflim, we've seen a drastic increase in awareness and sales of the 2017 Nissan Rogue. The excitement displayed by consumers visiting these Star Wars-inspired experiences motivates us and drives the Nissan brand forward."

The Nissan Rogue: Rogue One Star Wars Limited Edition is the first-ever full-size production vehicle to include Star Wars-branded elements and will be central to Nissan's New York Auto Show display. Additionally, two custom vehicles: an X-wing-inspired 2017 Nissan Rogue – complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid; and an X-wing pilot suit-inspired 2017 Nissan Rogue – wrapped in special orange and white graphics and logos – while not for sale, will be on display. Finally, a massive, inflatable Death Star will hover over the booth, ensuring easy navigation of the convention center so visitors don't miss out on any of the action.

Appearing for the first time at an auto show, the new immersive 360 VR experience titled, ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience,' will be available at the Nissan stand. The experience places fans in the center of a simulated battlefield from ‘Rogue One: A Star Wars Story,' where they'll be able to experience the optional suite of Nissan Intelligent Safety Shield® Technologies in an immersive environment. Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View® Monitor with Moving Object Detection***, all within the ultra-realistic experience.

In the Nissan booth, show-goers will have access to a Digital Mirror Experience, which allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share as desired.

Leaving the world of virtual reality to actual reality, Star Wars Stormtrooper characters will make a special appearance in the Nissan booth during public hours on April 22 and 23. The exclusive limited-edition Death Trooper helmet replica – only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – will also be onsite.

The Nissan display will be located at the main entrance to level three of the Jacob K. Javits Convention Center. The New York International Auto Show runs Friday, April 14 through Sunday, April 23.

Comments

Popular posts from this blog

Cute girl drifting in rally car unfastened

【中継】日産モータースポーツファンイベント

World’s Best EV Crossover? Volvo EX30 Vs EVERY Rival

All NEW 2025 Chevrolet Corvette Zora Revealed! First Look Will Shock YOU!

Lee Greenwood - God Bless The U.S.A.

The All-New 2019 BMW X5 Sports Activity Vehicle.

Here we go again.This time official Today, BMW launches the all-new 4th generation 2019 BMW X5 Sports Activity Vehicle with two variants, the X5 xDrive 40i and the X5 xDrive 50i. Since its introduction almost 20 years ago, the BMW X5 has been built exclusively in Spartanburg, SC. To date, more than 2.2 million X5’s have been sold worldwide, one third of those sales being in the U.S. The all-new 2019 BMW X5 will again be built at BMW Plant Spartanburg, SC. This center of competence for BMW X models also handles production of the BMW X3, BMW X4, BMW X6 and will soon add the BMW X7. New design language exudes confidence and authority. A wheelbase that is 1.6 inches longer than its predecessor’s, a 1.1 inches increase in vehicle length, an extra 2.6 inches of width and a 1.0 inches increase in height give the all-new 2019 BMW X5 both a muscular appearance and a more generous level of space for passengers and their luggage. The latest X5 retains the hallma

GM's Missed Opportunity: Buick Conceives a Gorgeous Two-Seater, Mid-Engi...

Teaser: Opulent Velocity | Cadillac Concept

Artura Spider: All the Exhilarating Details

Labels

Show more